{"data":{"id":"8b03cfd8-7335-402b-a2c5-3d194bb74cc4","updated_at":"2024-04-09T18:49:22Z","template_id":"73046548-86ec-431a-aca0-75b53bc936f3","localized":{"blocks":[{"id":"cbf786bb-94e8-4007-a016-798fac9ed2e4","kind":"richtext","template_id":null,"content_html":"

Do you ever drive along a highway somewhere and pass those signs on the road highlighting some type of attraction?

A soap factory, a craft brewery or some kind of farm are places that I often see posted but I always find myself zipping past the exits but then wondering what they might be like to visit.

My son lives a couple of hours away and we drive to see him quite often. The trip itself is usually quite mundane. We know the route by heart and almost go on autopilot when we go there with the intention of trying to make it as quickly as we can.

During this drive, we always pass a large sign advertising a cheese factory outlet on the highway. I had heard from people that it was an interesting place to stop and the cheese they made was delicious.

So the last time we went to visit my son, we actually took the time to get off the highway to check out this cheese outlet.

The cheese outlet was about 15 minutes off the highway in a small town called St. Albert. As we drove into town, we saw signs welcoming us to the St. Albert - “The Curd Capital”. When we approached the building, you couldn’t help but notice their homage to cows.

We went in and wandered around the store. There were certainly lots of cheeses to choose from and their famous cheese curds (fondly referred to as squeaky cheese) were available as well. They sold several other items as well as a restaurant which featured poutine – a famous dish of french fries, gravy and cheese curds.

I bought a package of extra old cheese along with a bag of cheese curds. Turns out that they both were delicious!

When driving somewhere I know, I’m often focused on strictly getting from point A to point B in the least amount of time possible. Through this experience, I discovered that getting off the highway to see a roadside attraction can be a way to break up a long trip and make it more enjoyable. It gives you a chance to stretch your legs, breathe in some fresh air, and see something different.

It also adds a level of some spontaneity to an otherwise mundane drive. Plus, I now have the chance to tell other people when asked – I went there – it’s worth the stop.

My 60 Before 60 Lesson: Stopping at a roadside attraction can turn a mundane trip into something memorable

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Interested in seeing all my 60 Before 60 experiences? Click here.

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Susan Williams is the visionary founder of Booming Encore. With over 28 years of experience in corporate senior leadership and executive roles, she realized there was a significant gap in resources for those seeking a purposeful and healthy later life. Driven by her passion to make a difference, she decided that if she couldn't find it, she would create it and launched Booming Encore in 2013.

Since then, the Booming Encore has organically grown into a globally recognized authority on retirement, aging, and longevity. Susan’s commitment to empowering individuals is further reflected in her co-authorship of Retirement Heaven or Hell: Which Will You Choose? and her contributions to Longevity Lifestyle by Design.

An engaging speaker and advocate, Susan passionately shares the importance of all the aspects that can help people positively live, embrace and contribute in their later years. Today, she’s not just helping others create their own “booming encore”—she is actually living hers. Join her on this inspiring journey and also live your best booming encore!

","description_text":"Susan Williams is the visionary founder of Booming Encore. With over 28 years of experience in corporate senior leadership and executive roles, she realized there was a significant gap in resources for those seeking a purposeful and healthy later life. Driven by her passion to make a difference, she decided that if she couldn't find it, she would create it and launched Booming Encore in 2013.Since then, the Booming Encore has organically grown into a globally recognized authority on retirement, aging, and longevity. Susan’s commitment to empowering individuals is further reflected in her co-authorship of Retirement Heaven or Hell: Which Will You Choose? and her contributions to Longevity Lifestyle by Design.An engaging speaker and advocate, Susan passionately shares the importance of all the aspects that can help people positively live, embrace and contribute in their later years. Today, she’s not just helping others create their own “booming encore”—she is actually living hers. Join her on this inspiring journey and also live your best booming encore!","summary_html":"

Founder, Booming Encore

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