{"data":{"id":"7ec8fcf4-a93f-40a4-b179-dcba2b06c30e","updated_at":"2024-04-04T18:25:06Z","template_id":"73046548-86ec-431a-aca0-75b53bc936f3","localized":{"blocks":[{"id":"9a5f1e1d-f381-4e3e-8f6b-ffa5665bb8bd","kind":"richtext","content_html":"

If you haven’t had the chance to watch the series Grace and Frankie you may want to. The program does a great job of putting a humourous spotlight on many situations that older women may often experience.

For example, in one of the episodes Grace and Frankie go into a store only to find themselves being totally ignored. They try every tactic imaginable but have no luck getting any attention. Finally thinking they have the store clerk’s attention, he actually completely disregards them and attends to a much younger woman. After much aggravation and frustration, Grace just loses it. As she reflects on her frenzy after the fact she says the following line;

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Here’s the scene that I’m referring to. Be warned – there are a few choice words thrown around so please don’t watch if this bothers you.

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Sadly aging for men and women just isn’t equal.

I remember many years ago hearing someone make the comment that went something like this; “men age like a fine wine and woman age like milk.”.

So if you are an older woman and have ever experienced a feeling of being invisible you were probably not imagining it. Believe it or not there is actually something called the invisible woman syndrome.

In an article titled Invisible Woman Syndrome: Do You Have It, Melanie Joosten, a researcher from the National Ageing Research Institute (NARI) shared that her research found many women feel more and more invisible as they age. She said;

“If women start to no longer be attractive, which is what some people consider if a woman ages, then she becomes less relevant. The same doesn’t apply to men because as they get older they get more respect, if anything, and it doesn’t really matter what they look like.”

It seems that an old deep seeded societal view of the role of a woman is the main culprit of this syndrome. If a woman is not seen as being either attractive or a filling the role of a mother, there is an underlying belief that they no longer have any supposed influence and are then often ignored or deemed ‘invisible‘.

Women have worked hard over the years to fight for equal rights and opportunities. We need to now make sure that this is extended to include women of every age.

After all, no one should ever feel invisible and we are definitely not irrelevant.

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Susan Williams is the visionary founder of Booming Encore. With over 28 years of experience in corporate senior leadership and executive roles, she realized there was a significant gap in resources for those seeking a purposeful and healthy later life. Driven by her passion to make a difference, she decided that if she couldn't find it, she would create it and launched Booming Encore in 2013.

Since then, the Booming Encore has organically grown into a globally recognized authority on retirement, aging, and longevity. Susan’s commitment to empowering individuals is further reflected in her co-authorship of Retirement Heaven or Hell: Which Will You Choose? and her contributions to Longevity Lifestyle by Design.

An engaging speaker and advocate, Susan passionately shares the importance of all the aspects that can help people positively live, embrace and contribute in their later years. Today, she’s not just helping others create their own “booming encore”—she is actually living hers. Join her on this inspiring journey and also live your best booming encore!

","description_text":"Susan Williams is the visionary founder of Booming Encore. With over 28 years of experience in corporate senior leadership and executive roles, she realized there was a significant gap in resources for those seeking a purposeful and healthy later life. Driven by her passion to make a difference, she decided that if she couldn't find it, she would create it and launched Booming Encore in 2013.Since then, the Booming Encore has organically grown into a globally recognized authority on retirement, aging, and longevity. Susan’s commitment to empowering individuals is further reflected in her co-authorship of Retirement Heaven or Hell: Which Will You Choose? and her contributions to Longevity Lifestyle by Design.An engaging speaker and advocate, Susan passionately shares the importance of all the aspects that can help people positively live, embrace and contribute in their later years. Today, she’s not just helping others create their own “booming encore”—she is actually living hers. Join her on this inspiring journey and also live your best booming encore!","summary_html":"

Founder, Booming Encore

","summary_text":"Founder, Booming Encore"},"profile_type_id":"9822821d-c96a-4ece-a318-c42ca4715c88","first_name":"Susan","last_name":"Williams","pronoun":null,"avatar_image_url":"https://assets.boomingencore.omerloclients.com/community/ed43bb2b-6424-4ae7-b162-7f389c6f1f20.jpg?"}}}}